Marketing A Dental Practice Online
The idea of how a dentist should build their practice has shifted over the years. Older traditional dental marketing methods have morphed into incredibly sophisticated strategies. Intense competition in even smaller dental markets have forced practices to utilize alternative marketing tactics in order to survive and prosper. Below are a few strategies used by smart dentists to successfully promote their office.
Start With A Quality Website
Your website needs to be the hub of all your online marketing strategies. Even if you use traditional platforms like print, television, or radio you still need a great site. Studies show that well over 70% of Americans search online before purchasing local goods or services. That means 7 out of 10 people that hear or see your ad still will visit your website for more information before picking up the phone or stopping by your office. An out-of-date website will give the impression of an out-of-date dentist, which is the last thing you want.
Instead, make sure your site looks clean and fresh, with attractive visuals and an easy to use interface. Since more people now are searching online with mobile devices than desktop computers, your site has to be responsive to ensure that visitors can read it on any device. And take the time to verify that your contact info, office hours, payment options, and insurance information is all up to date. Investing time and effort into your website first will help every other marketing strategy you employ.
Claim Your Google My Business Listing
Google is still by far the dominant player when it comes to online search, so it is in your best interest to take advantage of the opportunities they provide for getting found in their search engine. The latest way to do that is by setting up your practice using a Google My Business listing. GMB is very easy to use, and like most of Google’s products it’s free. A GMB listing is crucial to getting found in local searches, so utilizing GMB is a must if you want to be found by potential new patients in your area. Just be sure that that all relevant information is correct, and matches the information on your website.
Setup And Use Social Media
After your website and GMB listings are up to snuff, the next step to properly marketing your office on the Internet is to create and link accounts from social media sites. Facebook is by far the most popular platform, with hundreds of millions of people using the site daily. Creating a practice page and linking it to your website is a great way to show the search engines that your office is current and worth displaying in the search results. Just like your GMB, make sure that all the info on your Facebook page is accurate and matches all your other online properties. Consistency is a key element when it comes to ranking for local searches.
Get Online Reviews
As mentioned above, over 70% of consumers are using the Internet before buying local goods and services. One of the ways they are using the net is to read reviews. Studies show that positive reviews play a huge part in the decision making process, so it is in your best interest to use your Google and Facebook pages to garner positive reviews. There are a number of companies and systems available to help you build your online reputation with patient reviews. But central to all of them is starting with a simple request from the dentist or office staff after a positive experience with your practice. If you want to move ahead in Internet marketing, make garnering more positive reviews a continual focus in your office.
Just utilizing these simple – and mostly free – ideas will help you increase your online presence and draw in new patients. If you’d like more help from our dental marketing experts, contact us today.