PPC For Dentists

Studies show that 70% of consumers visit a business or make a purchase based on information they find online.1

That is why our goal at DDSRank is to help your business get found by potential patients at the moment they are searching.

As a digital marketing agency, we do that through offering both organic SEO services and paid advertising management, also known as pay-per-click (PPC).

Pay-Per-Click For New Dental Practices

While organic SEO is a longer-term dental marketing strategy that delivers the best return on investment over time, dental PPC ads give you the opportunity to get Google page-one visibility for your practice – instantly.

That makes PPC a great option for new practices that need traffic immediately, and can’t afford to wait for a new website to rank via an organic campaign. And if done correctly, a good dental practice Google Ads (formerly AdWords) campaign can generate enough new revenue to pay for an organic SEO campaign.

Ads For Established Dentists

Even if you are already getting new patients from Google and the other search engines, PPC ads are also an excellent marketing strategy for dental practices that want increased visibility on top of their organic rankings. Profitable websites like Amazon continue to run PPC ads for products even after they dominate the search results organically because they know that more exposure = more traffic. And that’s what makes it a good marketing plan for dental practices too.

If you are looking to take your online patient generation to a new level – or if you want to target specific services and procedures – PPC for your dental practice might be a great option. Google Ads allow you to hyper-target searchers and bring them to a landing page without building the long-form content that tends to rank better organically.

How Dental PPC Ad Campaigns Work

We work together with our PPC clients to create ads and landing pages that will help them accomplish goals for their business and specific campaigns. Depending on whether your goal is to raise awareness of your business, to have prospective patients submit scheduling requests through your website, or to get your phone to ring with qualified leads, we craft an ad campaign designed with your business goals and budget in mind. And since we only work with those in the dental field – including pediatric dentists, orthodontists, and periodontists – we have experience with the type of ads that tend to work best in the dental market.

We can use images and text you supply, or if you prefer, we’ll work to find complimentary images and create appropriate marketing language for each of your campaigns. Once the ads are being served to your target audience, we analyze the traffic results. You’ll receive regular reporting on the metrics of each campaign, along with recommendations to maximize the leads your business receives.

What Does Pay-Per-Click For Dentists Cost?

There are two components to the cost of a PPC campaign – the ad spend and the management charge. We charge clients a flat fee of $350 for managing their PPC campaigns. For that fee we do the following:

• Keyword Research – Research optimal positive and negative ad keywords
• Ad Creation – Write ad titles, captions & extensions designed to attract searchers
• Conversion tracking – Create tags to track critical events on your website which provide important information on visitor behavior and campaign effectiveness
• Landing Page Optimization – Optimize (or create, if necessary) landing pages on your site for the ads
• Performance Optimization – Perform ongoing optimizations by examining search queries, user devices, keyword performance, and more, to continue to increase campaign results over time
• Adjust Ad Spend – Increase or decrease spends and create additional ads at your direction
• Performance Reporting – Monitor traffic from your ads and generate monthly performance reports

The ad spend is determined by the client, and spent directly with Google. Advertisers bid on per-click pricing with Google, and those prices vary based upon the market and search competition. DDSRank will give you keyword research that includes average bid prices in your market, and then you can decide how much you want to spend on ads over the course of a month. That amount can be adjusted up or down as the campaign progresses.

We typically recommend that clients start with at least a $300 ad spend budget to be effective, with most clients spending around $1000/month with Google on PPC ads.

Get Started With Dental PPC Ads

Are you ready to ramp up your online presence with digital marketing? Use the form below to get more information on a PPC ad campaign from DDSRank! And if you already have a Google Ads account, we’re happy to do a free account review to see if it needs any optimizing.

Pay-Per- Click Advertising: Advantages for Dental Practices

Are you not sure whether PPC should be included into your dental marketing offerings? Let’s consider the benefits it could offer your practice. Dentists should give dental pay-per-click some thought for the following:

• 19% of people avoid the dentist since they cannot locate one that would be convenient for them (ADA)
• Among the three best generators of on-page conversions (Formstack), pay-per-click comes first.
• Of consumers, 97% seek online for local businesses and services (BrightLocal).
• Of Google users, 41% click on the three top ads (WordStream).
• For every $1 invested, PPC can have a 200% ROI, or $2.

Methods of Investigating Your Keywords

Determining your keywords will depend on knowing the terms potential patients look for to find your offerings. Target just the most pertinent words connected to your dental office. See things from the standpoint of your perfect patient. Which terms are they looking for a practice with your kind of offerings? Among the few conceivable examples are:

• Dentist near me
• Dental services [city or state]
• Specialty Dentistry Services
• Near me Veneers
• Dental implants [by city or state]
• Dental implants near me
• Children’s dentistry near me
• Emergency dental treatments
• Emergency dental work close to [city]
• Dentist 24-hour
• Emergencies dentistry

Create a list of terms to bid on using your dental knowledge in concert with keyword research. You should also be cautious to omit any phrases unrelated to your company or campaign—such job-related searches—that you do not want shown on your advertising.

Audience Targeting

Targeting your ideal audience with PPC will bring quality leads and maximize your financial resources. Does the user look for emergency dentists? Does their neighbourhood call for a new dentist? Setting up your PPC advertising depends first on refining your audience.

Your campaigns might benefit from several instruments meant to help you to define your intended audience. Location, user interests, age, income level, gender, language, and more help one hone targeting.

Profit from Your Local Traffic

Targeting just individuals inside a specified area or radius around that location is accomplished via local targeting. For dentists, this is beneficial since you want your ads to show nearby consumers looking for dental work. That often falls as a five-mile radius, quite modest. Targeting your adverts to your local audience can help you to identify most qualified possible patients.

Increased Calls and Conversations

Developing an efficient PPC presence also depends critically on producing excellent and interesting material. This covers commercials, tailored landing pages, and strong calls to action. Maintaining a consistent theme for your adverts and landing pages can help to ensure that a clear message reaches possible consumers. Your ad copy invites a person to click on your ad, direct them to your landing page, and subsequently your CTA will help to convert that first click.

Usually receiving a lot of phone calls asking about services provided, dental offices can utilize their PPC advertisements to create calls as well as form submissions. Google ads charge the same for a phone call as a click to your landing page. Including your phone number in every advertisement can help a patient to quickly and comfortably reach your practice.

Easy Step-by-step Process to PPC

1. Investigate PPC keywords.

First, one should be aware of the keywords possible users of dental services seek for online.

You can then arrange those keywords into categories emphasizing certain services you provide.

You might, for instance, compile a collection of keywords emphasizing overall dental hygiene and another group aimed at individuals looking for cosmetic dental work.

This will enable you to design more pertinent PPC campaigns with better click-through rates.

2. Design great landing pages.

You then want to design unique landing pages for every PPC advertisement.

You will send individuals that click each of your particular adverts these pages.

Your landing pages and text adverts should thus stress the same theme or services.

For instance, your landing page should emphasize the cosmetic dentistry treatments you provide if your PPC advertisement notes them.

Clear calls-to- action (CTAs) urging prospective patients to follow through and get in touch to set up an appointment should also feature on your landing pages.

Customizing landing pages will help to ensure that prospects don’t lose interest and press the return button before getting in touch with you and help to create consistency.

3. Aim for neighborhood traffic.

Dentists should use local targeting since you want your ads to show up when local residents search for dental treatment.

Local targeting also helps you avoid squandering your PPC funds.

If someone in a place halfway around the globe keeps clicking on your ad, you want to avoid running unneeded charges.

Targeting a local audience can help you to find your best qualified candidates and prevent overpaying for your PPC ads.

4. Employ audience targeting.

Understanding your target patients helps you to reach them with PPC campaigns.

All of that information—who they are, their interests, their online activities, location—is essential for designing a successful dentistry PPC campaign.

Use their audience targeting features whenever you run PPC advertising.

This means that your campaign is showing up in front of those who are actively seeking your offerings, not just any hapless person.

Stated differently, you are raising your odds of converting the appropriate patients you are contacting into devoted members of your dental office via timing and approach.

5. Emphasize your selling points.

Unique selling points, or USPs, define you from your rivals.

Especially in the dental sector, where you are up against other well-known practices, stressing the special and remarkable features of your practice will make your PPC advertising (and your practice) stand out among rivals.

Dental USPs are anything from:

• Service quality or outputs
• Services provided and areas of knowledge base
• Certifications for dentists
• Practice accolades, medals, and prizes.
• Reviews from patients; approved insurances

6. Make your ads phone call friendly.

Your PPC ads can also be used to generate calls.

Google charges you the same for a phone call as they would for a standard click to your landing page.

You may put your phone number in all of your ads and set them to show just while you’re in the office to boost call-in leads.

This guarantees that a real person capable of converting prospects into patients answers all the calls.

7. Design distinct campaigns for particular offerings.

Sort your dental PPC advertising efforts according to the several services—orthodontics, cosmetic dentistry, pediatric dentistry—you provide.

This lets you more successfully personalize your ad messaging and landing sites.

An ad campaign promoting orthodontic treatments, for example, can stress Invisalign or braces.

Then it results in landing pages outlining these particular offers, which increases conversion rates and generates more relevant clicks.

8. Add ad extensions.

Standard PPC ads just let a small space available. You can, however, buy ad extensions that let you offer more thorough details on your practice.

Local extensions, for instance, provide your business hours, phone number, and other important information including an address.

Moreover, sitelink extensions let you show connections to several service pages rather than only one landing page.

These extensions will enable your PPC ads to reach even more people and draw even more business.

9. Use your assets for leverage.

Using ad assets—previously known as extensions—that offer extra information and contact choices will improve your Google search advertising.

Direct links to pages like “Contact Us, “Book an Appartmentation,” or certain services can constitute assets.

For mobile advertisements, use phone call assets to let possible patients get straight from the advertisement to call your clinic.

Call Google Ad Assets-Extensions for Dentists.

These tools let patients locate the necessary information and act right away.

10. Optimize for mobile users.

Customize your pay-per- click marketing for mobile users because many possible dental patients search for emergency dental treatment on their cellphones.

Again, have simple, click-to–call links in your adverts. Verify also that your landing pages load quickly and are mobile-friendly.

11. Incorporate patient testimonials

Add patient quotes to your adverts to establish authenticity and confidence.

For search advertisements, use text quotes; for social media efforts, mix photos or brief video testimonials.

A Facebook advertisement for cosmetic dentistry, for instance, can provide a video testimonial from a happy customer stressing the quality and influence of your work.

12. Use appropriate instruments for better campaign understanding.

To grow and hone your efforts on PPC marketing for dentists, you need the correct instruments.

Hence, choose effective PPC analytics tools to control and maximize your ad campaigns.

We apply our own marketing tool, ConversionIQ.

It follows every stage of the buyer’s path, giving a complete knowledge of which elements of a campaign are working and which need development.

12. Run campaigns with time constraints.

Use dental seasonal trends to provide time-sensitive specials in your PPC advertising.

Offer cheap tooth whitening treatments during wedding seasons or special rates on pediatric visits before to the start of classes.

These timely offers generate urgency and inspire prospective patients to schedule appointments and make quick decisions to maximize the limited-time discounts.

13. Add negative keywords

Negative keywords help to stop dental PPC advertising showing up in unrelated searches.

This will increase campaign effectiveness and help to save your funds.

If you do not provide orthodontic treatments, for example, include negative keywords like “braces” or “orthodontist” to steer clear of unqualified traffic.

14. Test and polish design and ad wording often.

Experiment constantly with several PPC ad wording and design variations to find which most appeals to your target market.

This can call for rearranging your adverts, utilizing other graphics, or adjusting the language.

This could require trying several calls-to- action, such as “Book a Free Consultation” vs “Learn More About Our Services,” to find which attracts more patient inquiries in dental offices.

15. Examine rival commercials for insights.

Track PPC campaigns of rivals. Examine their offers, design, and ad language to get ideas for what might fit them.

Note rivals stressing particular services, such as pain-free procedures or cosmetic dentists. And think about how you may set your adverts apart to accentuate your special qualities or offers.

Tools for competition study include Semrush’s online Advertising Research.

13. Review your advertising.

Say a patient comes to you with a toothache, for example; you conduct tests, take x-rays, look at the impacted region, etc., then decide on a course of action on applying a treatment.

That same procedure is followed in designing and starting dental PPC campaigns.

Use A/B testing to test several variants of your advertising before starting your campaigns so you can guarantee you are launching campaigns ready to perform at the best level and produce meaningful outcomes for your practice. Above all, they can increase the number of patients you see.

14. Evaluate findings.

Don’t overlook, either, the analysis and assessment of your PPC initiatives.

You may get useful data using a range of technologies, like Google Analytics, which can help your PPC approach be strengthened going forward.

Key Ideas and Strategies: Guide to PPC for Dentists

• PPC or also known as Google Ads, what is it?

Designed especially for dentistry offices, PPC (Pay-Per- Click), or Google ads campaigns, are a potent kind of internet marketing. It lets dentists bid on Google advertisements to show their adverts at the top of Google search results when possible patients are looking for dental work. Targeting particular dental practice-related keywords as “teeth whitening, “dental implants,” and “cosmetic dentistry,” this approach helps draw in new consumers.

• Configuring Google Ads Campaigns for dental practices

A flexible tool, Google Ads lets dental offices design and run very focused ad campaigns. Dentists initially need an ad account inside Google Ads. Once configured, you can design several Google Ad campaigns including:

Text-based search adverts seen in search results.

Google Ads Campaigns: These marketing target consumers depending on the dental treatments they are actively seeking for.

• Keyword Study

A PPC campaign’s effectiveness depends critically on good keyword research. Dentists can find pertinent keywords with great search traffic connected to dental treatments using tools like the Google Keyword Planner. Correcting the keywords guarantees that the adverts reach the correct audience, therefore improving the conversion rates. Emphasizing phrases like “dental clinic near me” or “teeth whitening services,” for instance, will draw possible patients seeking quick dental fixes.

• Formulating Campaigns and Ad Groups

Arranging your advertising into ad groups is a key component of every Google advertising campaign. Every ad group should center on a certain dental service, say teeth whitening or dental implants. More focused ads made possible by this enables more relevancy and improved click-through rates (CTR).

• Landing Page

Users of your ad should be taken to a well-optimized landing page after they click on it. Whether they are for regular dental visits or dental implants, this page should be particular to the service discussed in the advertisement. Good landing pages raise the possibility of turning guests into fresh patient appointments.

• Negative Keysword

Negative keywords help to cut ad expenditure and eliminate pointless traffic by means of them. If you provide upscale dental treatments, for example, adding “cheap” as a negative keyword will help your ads not show up in searches connected to low-cost services.

• Ad Notes

Ad extensions are extra bits of data you could include into your adverts, including phone number, location, or special offers. Call extensions are helpful for dentists since they let possible patients directly get in touch with the clinic for new appointments.

• Control of Ad Spending

Effective control of your ad budget guarantees that your PPC campaign stays reasonably cost-effective. In Google Ads, dentists can create daily or monthly budgets to help them to limit expenses and concentrate on attracting high-value clients.

• Calculating Campaign Effect

Determining the success of your campaign depends on tracking benchmarks including cost per click (CPC), conversion rate, and clickthrough rate. A successful campaign will strike a solid mix between low CPC, high CTR, and consistent new patient appointment flow.

• Marketing Approaches with Google Ads for Dentists

Dental offices should always improve their Google Ads approach by evaluating campaign results and changing target keywords, ad copy, and landing pages if they want to remain competitive. Long-term development will also be supported by extending into other digital marketing disciplines including social media and SEO