Dental Marketing Tips
When it comes to Internet marketing strategies for dentists, there are a lot of voices offering suggestions. Tactics differ from one source to another, but there are a number of core processes that almost everyone agrees on. Here are a few solid tips to help you along.
Start With Unique Content
When it comes to your office website, make sure to use unique content on your pages. In-depth unique pages and posts will help you rank well on google searches. The more thorough a site is in covering a topic – like general or cosmetic dentistry – the more likely the search engines are to see your site as a dental resource that should show for a variety of search phrases.
Another critical factor is consistency in the use of your practice address and telephone number. Not only is it important to set up your website in such a way that potential patients can find their way to your location, but it is also necessary to ensure the search engines know exactly where you are. One of the largest ranking factors in the Google map section is NAP (Name, Address, and Phone) consistency between your website and social properties like Facebook an Google+.
It may seem like a simple thing, but it is very important to have contact information readily available throughout your site, as well as a call to action on every page. A simple example of a call to action is “Call to make an appointment with our office today!” or something along those lines. This subtle encouragement to potential patients can really make a difference in your conversion rates.
Answer Common Questions
Another solid tactic is to attempt to answer common questions on your webpage. Focusing on questions that patients frequently ask you at your practice is always a good idea, as well as answering any typical dental concerns that many patients share. Whether it is a series of posts on treating tooth pain, answering questions on appointment scheduling, or outlining office payment and insurance policies, using your website as a repository for general information will make it more useful to potential patients. And as an added bonus it may save you and your staff considerable time normally spent repeating the same answers.
Expand Your Reach
While it is a good idea to focus on your website, a practice website is not the only platform that should be considered when marketing your dental office. It is important to have accounts on the different forms of social media, from Facebook to Google My Business and Yelp. Making sure your practice is accurately listed on all of these sites gives you both legitimacy as a business and more platforms to reach potential patients. Again, it is crucial to make sure that your contact information is correct across all of these platforms, and that the information is listed in an easy to access format. It is also a good idea to link these platforms together to funnel traffic to your main website. When it comes to Facebook or any other social media site, providing images of your practice, information about the doctors and staff, and other important notices are always a good idea.
Making sure your dental website is connected across social media, as well as outfitted with the proper information are crucial tips for marketing your dental practice electronically. While physical advertisements for your dental practice, such as postcards or print ads are other ways to get word of your dental practice out there, online marketing is by far the most cost effective way to generate interest in your practice. A well designed website and active social media accounts should be the foundation of any print advertising you pursue.
If you would like more information about ways to improve your dental practice’s web presence request a free SEO audit today.