Technology is changing how dentists do business—in the office, with more advanced tools, and in the marketing sphere, with digital marketing becoming key for attracting patients.
Today, attracting patients to your practices requires search intent, high-impact dental SEO keywords, and a robust on-page SEO strategy. Search results can make or break your practice, so finding the most relevant SEO keywords for dentists is essential.
Fortunately, we’ve made it our mission to master keyword research and SEO.
Through trial and error, we’ve discovered 25 top-performing and relevant keywords to help you climb the search engine results pages. Incorporate these dental keywords into your dental website, and we guarantee you’ll attract more patients.
Categories of Keywords For Dentists
Just like dental services, dental keywords vary.
After putting it to the test, it became clear that dentists must understand the different dental keyword categories to make the most of their keyword research.
Once you understand the different categories, you can choose the best keywords for your dental SEO campaign.
Dental Service-Based Keywords
These types of keywords are all about the dental services you offer. For example, someone might search “dental implant services” or “dental implant cost” and find themselves on your optimized dental procedures web page.
Location-Based Keywords
Location-based keywords are a great way for search engines to recommend your dental clinic to people looking for a dentist in your area.
Common searches include “dentists near me” and “dentists in [location],” such as “dentists in New York” or “dentist near me, New York.” These types of keywords help geotag your dental practice to bring in business and do it quickly.
Information-Based Keywords
Information-based keywords target users seeking information about their dental health.
Users could search for keywords like “how to prevent gum disease” or “best foods for dental health,” where they’ll click on the blog pages that show up highest in the search results.
Creating a successful dental blog and using SEO keywords for dentists wisely can turn your blog traffic into patients.
Branded Dental Practice Keywords
You can capture the searches directly aimed at your dental clinic with branded dental practice keywords.
For example, you can use SEO keywords like “Dr. Smith dentist” in your content and show up first in search results for people looking for you, even if the person doesn’t add their location to the search.
Transactional Keywords
Transactional keywords capture keyword intent. By using transactional keywords like “schedule a dental appointment online” or “same-day crowns near me”, your dental practice can hook patients looking for immediate service.
Top 25 Dental Keywords to Boost Your Online Visibility
Through our dental keyword research efforts, we’ve determined the top 25 dental keywords for dentists to boost the visibility of their dental practice online. Here they are.
Dental Service Keywords
Cosmetic dentist [location]
This keyword has a high search volume and attracts those looking for dental care in your immediate location.
High search engine visibility and a good Google Business profile and Google Business ranking are guaranteed to bring in a lot of patients.
Pediatric dentist [location]
For pediatric dental professionals, adding this keyword to your frequently used keyword list will attract parents looking for dental care for their children in your area.
Dental implant cost [location]
People are always comparing prices online, and dental services are no different. Using this keyword alongside competitive pricing options on your dental practice’s website can help win potential patients.
Root canal specialist [location]
A root canal is a more niche SEO keyword with high search intent.
People looking through Google search results for this keyword already know what they need, so sitting high on search engine rankings with this keyword can bring in good business for your practice.
However, only use this keyword if your practice offers root canal services.
Invisalign provider [location]
Similar to the root canal keyword, this keyword has high search intent. Using this keyword will help your dental practice stand out for its specialized care.
Teeth whitening near me
Teeth whitening is a popular aesthetic service with a high search volume, making it a great option for potential patients’ searches.
Adding teeth whitening to your keyword strategy is a great way to appear in large search pools and increase your reach.
Orthodontist near me
Orthodontists provide teeth misalignment oral health services. This keyword mainly attracts teens and parents looking for braces services.
Sedation dentistry near me
If your dental practice utilizes sedation dentistry for patients with anxiety around dental care, make sure to add this keyword to your keyword list.
Gum disease treatment [location]
Patients seeking periodontal dental care frequently use this popular search term. Remember, only use this keyword in your SEO strategies if you offer the relevant treatment.
Same-day crowns near me
Patients using this keyword are looking for technology and same-day convenience. If your practice offers same-day services for crowns and other dental procedures, make sure to add it to your keyword strategy.
Cavity treatment near me
Cavity treatments are a staple of dental care and a popular keyword in the dental industry.
Denture repair near me
If your dental office offers denture repair, add this to your target keywords to strengthen your SEO efforts and attract more relevant traffic.
Teeth sensitivity treatment [location]
This keyword targets patients with sensitivity issues, often leading to root canal treatment, follow-up consultations, and long-term dental care.
Location Keywords
Dentist near me
A staple among local SEO strategies, this keyword is a must for Google Analytics and SERP rankings.
Emergency dentists near me
This high-intent, location-specific keyword is fantastic for attracting patients who need to see an emergency dentist.
Best dentist in [location]
Using this keyword is an excellent way to build authority in your area and increase trust in your brand and services.
Family dentist [location]
Use the family dentist keyword with your dental office’s location to attract families needing dental care.
Affordable dentist near me
This keyword is ideal for dentists with competitive pricing looking to appeal to budget-conscious patients.
Dental clinic near me
A broad, high-volume keyword is great for ranking on casual searches on Google and other search engines.
Affordable dental implants [location]
This keyword appeals to budget-conscious patients but combines it with dental implant services and a specific locale.
Top Information, Brand, and Transactional Keywords
How to fix a broken tooth
This keyword combines information content with emergency search intent, making it ideal for a blog post. You can naturally lead readers from the blog post to your dental services.
Tooth extraction cost [location]
This keyword has a high search intent and will lead patients with immediate dental care needs to your services.
Dental cleaning near me
A less intent procedure, dental cleaning usually works well alongside keywords like “teeth whitening” and draws consistent patient visits.
Dental insurance accepted near me
Long tail keywords like this are great for directly addressing search concerns and encouraging quick bookings with relevant dental practices.
Best cosmetic dentists [location]
This is a helpful keyword for establishing online authority and bypassing competitors’ SEO strategies.
How We Use These Keywords for Dental SEO Success
We’ve had a lot of time to test keyword performance. Here’s how we suggest you use keywords for SEO success:
On-Page Optimization
Perform keyword research to find the right keywords for your website and naturally add your chosen keywords to your headings, meta titles, meta descriptions, and content.
Also, always add keywords to your alt text to improve your SEO and website accessibility.
Content Marketing
Write blog posts answering common patient queries, like “when to pull a wisdom tooth” and “what to expect during a dental implant,” and add keywords naturally.
We’d also suggest building authority by creating Q&A content and posting patient testimonials.
Local SEO
Optimize your Google Business Profile with relevant keywords and encourage reviewers to use keywords like “best dentists in [location]” in their reviews.
Creating location-specific landing pages is another effective way to create target keywords in your location.
Remember, quality beats quantity. Aim for a high keyword density, but don’t stuff them into your content and make your content illegible. Natural, readable, and honest are the way to go.
Conclusion
The digital landscape is changing how dentists attract patients. Today, it’s imperative that dentists have a reliable online reputation and robust SEO strategies to build authority.
To optimize your website and attract potential patients, using specific SEO keywords for dentists is a must.
Fortunately, we’ve done much of the legwork and collected the best SEO keywords for dentists.
From geotagging to service-based keywords, add the above keywords naturally into your web copy to climb Google’s search engine results page and draw organic traffic.
Looking for expert SEO help? Learn how DDSRank can help you with dental SEO.