Internet Dental Marketing : Brace Yourself

Internet Dental Marketing : Brace Yourself There are some striking similarities between hiring an SEO company for Internet dental marketing services for your website, and getting braces for your teeth. Most dentists are very familiar with both the process of moving teeth with braces, and also fielding the types of questions that come up from patients who need them. The good news is that this knowledge is very beneficial when it comes to understanding SEO services for dental website marketing, and makes for a great analogy to explain what it takes to position a dental website in the search engines. The Initial Dentist SEO Exam As a kid I knew I had an under-bite, but wasn't aware of all the other issues going on with my teeth. My orthodontist took a thorough look at my mouth, including under the surface with x-rays, and then could show me which teeth had [...]

Internet Dental Marketing : Brace Yourself2017-04-03T14:04:28-04:00

Anatomy of Dental Search Results

Anatomy of Dental Search Results The first step in understanding what it takes to get your dental website to the top of the search engine results is to recognize the various elements presented by Google when someone searches for a dentist on their site. You might not have realized it, but a Google results page is broken down into several distinct sections. Here's a shot of a typical search - this one for a Boston dentist - with the sections marked out: A typical dental search on Google 1. Search Box The first section is pretty straightforward - the search box, which displays the keywords you searched for. In the case of dental searches, it will likely be a combination of one or more dental keywords (dentist, cosmetic dentist, teeth whitening, etc.) combined with a location, like Boston or perhaps a zip code. Knowing what dental keywords people [...]

Anatomy of Dental Search Results2017-06-06T17:22:12-04:00