Making the Most of Google My Business for Your Dental Practice

Google My Business for Dental Practices Google provides businesses with a free marketing tool that has the power to reach potential customers and drive traffic to your dental practice website: a Google My Business (GMB) account. And just because it’s free doesn’t mean it doesn’t have much value. Knowing how to maximize your GMB increases the likelihood searchers will choose your dental practice when looking for dental care providers. To begin, we’re going to assume your dental practice already has a listing on Google My Business, and that you got it verified. If you haven’t yet created your account, or if you need help with how to get your listing verified, this straightforward article from Google will walk you through the process. Once you are logged in to your GMB profile, fill out as much of info section as you possibly can. The more you fill out, the more positive [...]

Making the Most of Google My Business for Your Dental Practice2021-02-26T15:53:09-05:00

Building a Profitable Google Ads Campaign for Your Dental Practice

7 Building Blocks to a Profitable Google Ads Campaign for Your Dental Practice You’ve talked to other dentists, and no doubt you’ve heard mixed reviews about running PPC (Pay-Per-Click) ads. Maybe you’ve tried running Google Ads yourself, but you ended up spending a bundle without seeing much in the way of concrete results. You know PPC for dentists works for some practices. But how can you use Google Ads to bring in new patients at a reasonable cost? We’ve run Google Ads for many clients. We’ve also analyzed plenty of ad accounts for dentists as they consider becoming clients of DDSRank. In other words, we’ve seen what works for dentists and what just wastes money. If you use these 7 building blocks, you’ll be on your way to affordably bringing in new patients in no time. 1. Use Google Ads, not Google AdWords Express When you sign up for a [...]

Building a Profitable Google Ads Campaign for Your Dental Practice2020-01-29T16:45:37-05:00

Your Guide to Creating a Successful Dental Blog

Your Guide to Creating a Successful Dental Blog You’re convinced that creating content and engaging with customers and potential customers through your website and in social media is a good idea. Maybe you’ve been encouraged to do it by your SEO provider, your staff, and even your mom. In concept, you agree. However, the devil is in the details, as they say: how exactly can you come up with content that is (cue the buzzwords) relevant, engaging, and SEO-friendly? And how in the world can you do it on any kind of consistent basis? Today’s post is going to provide the tools you need. First we’ll look at how to create a good dental blog post and then we’ll talk about a painless plan to do it consistently. Click here to go directly to the TOOLKIT: Links Summary at the end of the article. An Overview of the Process Robert [...]

Your Guide to Creating a Successful Dental Blog2017-10-12T14:42:46-04:00

5 Ways to Attract More Dental Patients

5 Ways to Attract More Dental Patients While You’re at Starbucks (or Almost Anywhere Else) Most practices want to know how to get new dental patients, as a quick look at the forums on Dentaltown demonstrates. And there’s certainly no shortage of marketing ideas today to increase your patient volume. But since research shows that most people Search online before visiting businesses Actively read (and place trust in) online reviews of businesses Use a smartphone for getting local business information then it makes sense to focus attention on digital marketing; in particular, on moving up the ranks in search engine results. Let’s take a quick look at 5 easy things you can do online to get visibility for your dental practice while you’re enjoying your coffee. Join a local organization.Networking with other business owners certainly has plenty of benefits, but sometimes just joining the organization (even if you aren’t able [...]

5 Ways to Attract More Dental Patients2017-09-06T13:34:31-04:00

The Benefits Of Adding SSL

The Benefits Of Adding SSL The internet is specifically designed to facilitate the easy and instantaneous sharing of information across all corners of the globe. The world has never been more connected, making it easy for local businesses to connect with potential customers and clients from anywhere at any time. With mountains of information being shared at any given moment, the security and privacy of data has become an increasing point of focus for users and businesses alike. In an attempt to protect the security of their users, webmasters and search engines have started to place emphasis on ensuring sites have SSL certificates, indicated by a URL starting with “https” as opposed to the traditional “http.” These SSL certificates protect the user’s data as they navigate the internet. As a dental professional trying to secure potential patients through organic search traffic to your website, it’s important to know the potential [...]

The Benefits Of Adding SSL2017-08-15T17:32:26-04:00

Internet Dental Marketing Strategies – Part 1

Internet Dental Marketing Strategies - Part 1 Creating A Plan To Promote Your Practice Online Introduction The key to a successful practice is a steady stream of new patients. In times past marketing for a dentist consisted of placing a listing in the yellow pages and taking out an ad in the local newspaper. But we live in the digital era now, and old school practice marketing techniques are no longer effective. When you consider that many young professionals and parents get their news online and most millennials have never even used a telephone book, it is obvious that relying on outdated forms of advertising is a losing proposition. This is why dental internet marketing is crucial for your practice. But for many dentists - even those that regularly use the Internet - how to tap into that growing pool of potential new patients online remains a mystery. They spend [...]

Internet Dental Marketing Strategies – Part 12017-08-15T17:34:13-04:00

Improving Your Google My Business Ranking

Improving Your Google My Business Ranking One of the questions we are frequently asked is "How do I get my practice to show up in the maps?" When a dentist asks that they are talking about the 3-pack of map results on a Google search results page. The map pack typically appears near the top of the page on Google, below the 3 or 4 AdWords listings at the top of the page, and above the start of the organic results. The assumption is that dental practices that show up in those 3 spots receive a lot of clicks to their website. And that is not a bad assumption to make. The Value Of Ranking well The number of people using Google every day is staggering. They currently process 40,000 search queries per second, and over 3.5 billion searches per day. While there is some talk that their market share [...]

Improving Your Google My Business Ranking2017-08-15T17:35:00-04:00

Google Changes Ad Display On Search Results

Google Changes Ad Display On Search Results Search Engine Land recently posted an article detailing a major change in how Google is now displaying AdWords ads in the search results. From the article: Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.” In our very non-scientific and limited testing (meaning I just tried a bunch of searches in different cities we have clients), larger cities - say around 100,000 or so - tend to have 4 ads at the top of the page for searches like "dentist CityName", while smaller ones typically only have 3. What isn't discussed in [...]

Google Changes Ad Display On Search Results2017-08-15T17:36:01-04:00

Prepping For The Mobile Apocalypse

Prepping For The Mobile Apocalypse How to tell if your site is ready for the Google mobile algorithm update, and estimate the impact if you are not.People have been predicting The End Of The World As We Know It (TEOTWAWKI in prepper-speak) for as long as history has been recorded. Of course, many of doomsayers have been vague about their predictions, using phrases like "The end is near!" and "Judgment is at hand!" without actually giving a date for the big event. But unlike the non-specific warnings of impending world-wide doom, the date for the mobile SEO day of reckoning has been pegged on the calendar: April 21, 2015. Google made the announcement on their Webmaster Central Blog that starting on April 21st they will roll out an algorithm update that includes a website's Mobile Friendliness as a ranking factor. And for the last month since that post went live [...]

Prepping For The Mobile Apocalypse2017-07-22T18:39:36-04:00

Optimize Your First Impression

Optimize Your First Impression How to make sure the first exposure potential patients have to your practice - before they visit your website - puts your best foot forward. Attracting new patients to your dental practice is like speed dating. Studies show that 91% of all Google searches don't go past the first page of results. That means the majority of prospective clients will look at your practice and nine others in the same neutral environment, and make an initial decision based upon the same 3 elements for all of you. Most dentists spend a lot of time and money crafting their practice's online appearance. Logo design, color scheme, image selection, and copy writing all play a part in building a killer website. But in many cases that investment is wasted, because it almost completely focuses on the second impression a prospective patient has of the practice. In most cases, [...]

Optimize Your First Impression2017-08-05T12:52:07-04:00