Squeeze In Seo - 4 Ways To Make The Most Of Your Dental Blog Posts If there is one mantra that is repeated more than any other among dental SEO and marketing gurus it is "create good content".  Since Google is continually honing their algorithms to return high-quality results for their customers, filling your practice website with fresh, unique, and informative dental information is a great way to stand out from your competitors.  But let's face it - writing posts for your dental blog can be a chore.  If you are going to spend your precious time outside the office writing about the finer aspects of dentistry, you want to make sure you maximize the return on your efforts.  Here are 4 ways to wring every drop of search engine optimization benefit out of your posts. 1. Keywords Are The KeyZig Ziglar is credited with saying "If you aim at [...]

Internet Dental Marketing : Brace Yourself There are some striking similarities between hiring an SEO company for Internet dental marketing services for your website, and getting braces for your teeth. Most dentists are very familiar with both the process of moving teeth with braces, and also fielding the types of questions that come up from patients who need them. The good news is that this knowledge is very beneficial when it comes to understanding SEO services for dental website marketing, and makes for a great analogy to explain what it takes to position a dental website in the search engines. The Initial Dentist SEO Exam As a kid I knew I had an under-bite, but wasn't aware of all the other issues going on with my teeth. My orthodontist took a thorough look at my mouth, including under the surface with x-rays, and then could show me which teeth had [...]

Anatomy of Dental Search Results The first step in understanding what it takes to get your dental website to the top of the search engine results is to recognize the various elements presented by Google when someone searches for a dentist on their site. You might not have realized it, but a Google results page is broken down into several distinct sections. Here's a shot of a typical search - this one for a Boston dentist - with the sections marked out: A typical dental search on Google 1. Search Box The first section is pretty straightforward - the search box, which displays the keywords you searched for. In the case of dental searches, it will likely be a combination of one or more dental keywords (dentist, cosmetic dentist, teeth whitening, etc.) combined with a location, like Boston or perhaps a zip code. Knowing what dental keywords people [...]