Anatomy of Dental Search Results The first step in understanding what it takes to get your dental website to the top of the search engine results is to recognize the various elements presented by Google when someone searches for a dentist on their site. You might not have realized it, but a Google results page is broken down into several distinct sections. Here's a shot of a typical search - this one for a Boston dentist - with the sections marked out: A typical dental search on Google 1. Search Box The first section is pretty straightforward - the search box, which displays the keywords you searched for. In the case of dental searches, it will likely be a combination of one or more dental keywords (dentist, cosmetic dentist, teeth whitening, etc.) combined with a location, like Boston or perhaps a zip code. Knowing what dental keywords people [...]
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