7 Building Blocks to a Profitable Google Ads Campaign for Your Dental Practice You’ve talked to other dentists, and no doubt you’ve heard mixed reviews about running PPC (Pay-Per-Click) ads. Maybe you’ve tried running Google Ads yourself, but you ended up spending a bundle without seeing much in the way of concrete results. You know PPC for dentists works for some practices. But how can you use Google Ads to bring in new patients at a reasonable cost? We’ve run Google Ads for many clients. We’ve also analyzed plenty of ad accounts for dentists as they consider becoming clients of DDSRank. In other words, we’ve seen what works for dentists and what just wastes money. If you use these 7 building blocks, you’ll be on your way to affordably bringing in new patients in no time. 1. Use Google Ads, not Google AdWords Express When you sign up for a [...]
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DDSRank Announces 2019 Dental Scholarship Winner Michelle Rousseau, winner of the 2019 DDSRank Dental Scholarship Top dental SEO company DDSRank is pleased to announce Michelle Rousseau as the winner of The 2019 DDSRank Dental Scholarship. The scholarship program, which was started to help students dedicated to a career in dentistry afford an education, is being awarded for the fifth time. Rousseau, who submitted the top entry, is a second-year student at the University of Connecticut School of Dental Medicine. She's a non-traditional student who originally had a career as an engineer. Why did she switch to the field of dentistry? Engineering "was not as interpersonal as I would have liked...I fell in love with the artistic nature of [dentistry] and the ability to heal people using my hands." She also appreciates the outdoors, spending time hiking, playing tennis, and going to the beach. In addition, she enjoys writing and doing [...]
DDSRank Announces 2018 Dental Scholarship WinnerDaniel Citron, winner of the 2018 DDSRank Dental Scholarship Top dental SEO company DDSRank is pleased to announce Daniel Citron as the winner of The 2018 DDSRank Dental Scholarship. The scholarship program, which was started to help students dedicated to a career in dentistry afford an education, is being awarded for the fourth time. For the second year in a row, a student from UCLA School of Dentistry submitted the top entry. Citron is in his fourth year in the program and slated to graduate in 2019. Daniel Citron earned his bachelor's degree from San Diego State University, graduating Summa Cum Laude with a major in International Security and Conflict Resolution and a concentration in Cell and Molecular Biology. Citron is passionate about health and wellness. During his time as an undergraduate student, he designed and implemented a wellness program to educate students on health [...]
DDSRank Announces 2017 Dental Scholarship WinnerElianne Vazquez, winner of The 2017 DDSRank Dental Scholarship Top dental SEO company DDSRank is pleased to announce Elianne Vazquez as the winner of The 2017 DDSRank Dental Scholarship. The scholarship program, which was started to help students dedicated to a career in dentistry afford an education, is being awarded for the third time. Though many excellent entries were received, Vazquez, a first-year student at UCLA School of Dentistry, was superlative among this year's applicants. Elianne Vazquez earned her bachelor's degree from University of Florida, graduating Cum Laude with a major in Food Science and Human Nutrition. A first-generation college graduate, Elianne credits her parents, themselves Cuban immigrants, for her inspiration: "My family inspires my desire to work hard, work purposefully, and serve others in the process. I am committed to making significant contributions to the dental and health care fields throughout my career as [...]
Your Guide to Creating a Successful Dental Blog You’re convinced that creating content and engaging with customers and potential customers through your website and in social media is a good idea. Maybe you’ve been encouraged to do it by your SEO provider, your staff, and even your mom. In concept, you agree. However, the devil is in the details, as they say: how exactly can you come up with content that is (cue the buzzwords) relevant, engaging, and SEO-friendly? And how in the world can you do it on any kind of consistent basis? Today’s post is going to provide the tools you need. First we’ll look at how to create a good dental blog post and then we’ll talk about a painless plan to do it consistently. Click here to go directly to the TOOLKIT: Links Summary at the end of the article. An Overview of the Process Robert [...]
5 Ways to Attract More Dental Patients While You’re at Starbucks (or Almost Anywhere Else) Most practices want to know how to get new dental patients, as a quick look at the forums on Dentaltown demonstrates. And there’s certainly no shortage of marketing ideas today to increase your patient volume. But since research shows that most people Search online before visiting businesses Actively read (and place trust in) online reviews of businesses Use a smartphone for getting local business information then it makes sense to focus attention on digital marketing; in particular, on moving up the ranks in search engine results. Let’s take a quick look at 5 easy things you can do online to get visibility for your dental practice while you’re enjoying your coffee. Join a local organization.Networking with other business owners certainly has plenty of benefits, but sometimes just joining the organization (even if you aren’t able [...]