A great website that converts visitors into patients is a key piece of a winning practice marketing strategy. But the best dental website in the world is useless if no one ever visits it. That is where DDSRank comes in. Our goal is to bring more patients to your practice by bringing more visitors to your website. And we do that through Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) campaigns.
What is SEO?
Search Engine Optimization is work done both on and off your website to improve your rankings on sites like Google, Yahoo, and Bing. Statistics show that 70% of the links search users click on are organic, and 75% of searchers never scroll past the first page of results.
An effective SEO campaign will optimize the content on your website to give it the best chance to rank high in the search results, and also build trust to your site with links from other authoritative and relevant websites.
What is SEM?
Search Engine Marketing campaigns involve creating and managing Pay-Per-Click (PPC) ads that target people specifically searching for the various dental treatments and services you provide. While organic rankings tend to be the best value over time, a Google AdWords campaign can bring pay-per-click traffic to your practice website almost instantly.
A properly run SEM campaign can often generate enough ROI to pay for the long-term SEO ranking work.
What is SMM?
Social Media Marketing is advertising on on sites like Facebook. Instead of targeting specific searches, the goal of SMM is to raise general awareness of your dental practice, and introduce local folks to the personality and character of your practice.
SMM allows you to hone in on specific demographics within your targeted area, and maximize the social proof of existing clients to win over prospective new patients before they search.
Specificity – we specialize in SEO for dentists, orthodontists, and related firms. While others are constantly shifting focus between markets, working on plumbers one day and landscapers the next, and trying to apply generic search engine optimization skills across a number of different sites, we are doing one thing – working to provide our dental clients the best rankings possible. We have no desire to be a jack-of-all-trades agency – we eat, sleep, and breathe in the world of dentistry.
Exclusivity – we only offer dental SEO services to one practice/specialty in a geographic region. Other SEO companies will take on several competing practices in the same city, meaning that they are spending at least as much time actively working against you as they are working for you when they are trying to rank your competitors. At DDS Rank we are solely focused on making you the top practice in your target market. You can read our blog to learn more about topics such tips and strategies and dental internet marketing.
What Do Our Clients Say?
Here are a few reviews of our work from some of our clients: